“Our sustainable turning point is only at the beginning” said CEO Mauro Bazzara at the awarding of virtuous companies for CSR and welfare in Friuli Venezia Giulia.
“We appreciate the welcome recognition of the work done so far, in the name of an increasingly conscious and sustainable production vision” declares Mauro Bazzara, CEO of the historic Trieste coffee roasting company Bazzara Espresso, who spoke today in Udine at the award ceremony organized in the Palazzo della Regione as part of the project “PerCoRSI in FVG 2, for Health and safety in the workplace, Corporate Social Responsibility and corporate welfare”.
The initiative – led by IRES FVG, the Regional Economic and Social Research Institute, in collaboration with the Friuli Venezia Giulia Region and co-financed by the European Social Fund – aims to enhance the best practices and virtuous actions carried out by companies and regional bodies at avant-garde with respect to some key issues: from transparency in relations with the market to the centrality of human resources and respect for the environment.
Bazzara Espresso, selected by the organizers among the deserving realities together with other big names such as Wärtsilä and Trenitalia, has set itself the goal of becoming a Benefit Company by 2021, that is a company that integrates profit objectives with impact ones. social and environmental.
The path taken by the historic family-run roastery – inspired by the guidelines set out in the 2030 agenda – aims at a transformation based on 360-degree sustainability. Therefore, not only of the products, but of the company in its entirety and also of the context in which it is inserted, with charitable and educational initiatives carried out in the area: from donations to health facilities during the pandemic to support for young people and sport with the sponsorship of Venjulia Rugby Trieste.
Among the various concrete environmental protection actions undertaken by Bazzara Espresso, there is the commitment to make the packaging lines increasingly sustainable, for example with the conversion of all its secondary packaging into FSC paper, or from recycled material. or scrap. In December 2020, in partnership with Treedom, the company also planted 200 coffee trees in Kenya and Guatemala – contributing to reforestation, safeguarding biodiversity and employing local communities that keep the harvest for themselves – and involved its own customers in the awareness campaign.
In September 2021, the first certified line of organic coffee, the Bioarabiche Bazzara, was launched on the Trieste coffee shop’s e-shop, which includes a decaffeinated water-based coffee and seven single origins grown without the use of fertilizers, synthetic pesticides, herbicides or genetically modified organisms.
Bazzara has also completed the Fairtrade certification process, a brand that identifies products from fair trade, issued by the international organization of the same name committed to improving the conditions of agricultural producers in developing countries.
The Trieste-based company was also recently included among the companies that can boast the “Io Sono Friuli Venezia Giulia” brand, created to help consumers recognize the sustainable products of the regional agri-food chain.
Sustainability is also a key element in the dissemination of the culture of quality coffee operated by Bazzara Espresso through its most famous communication tools: from dedicated videos on the YouTube channel, which at the beginning of the year exceeded three million views, to a section dedicated to the topic in the new book “CoffeExperts”, the fifth published by the company, inspired by the Trieste CoffeExperts sector event.
“We are a constantly evolving company and the important sustainable actions implemented in recent years are just the beginning” adds Mauro Bazzara to the awards event, an important opportunity also for a discussion with privileged national and regional interlocutors on future challenges for sustainability and the quality of work to which businesses and regional bodies will be called upon in the coming years. “Challenges that Bazzara Espresso is not only ready, but happy to face – concludes the CEO of the company – in the name of a change of pace in line with the times”.